Ethical & organic philosophy
For a long time, many consumer habits have appeared to have no consequence. It is now quite apparent that there is an imbalance in standards of living throughout the world which is fuelled by the Wests’ continuing short changing and exploitation of labour markets in the so called third world.
We don’t believe anyone who is truly aware of what is going on in the world would want to turn their backs and support a slave trade economy.
Being into clothes we decided to do something about it. Certified organic, fair trade clothing that is ethically and sustainably made from seed to garment. Thank you for believing in what we do.
GOTS organic cotton
The World Health Organisation estimates that 20,000 people a year die in developing countries from pesticide poisoning, and a further 3 million people suffer chronic health problems.
An eco-friendly brand providing green apparel choices for a sustainable future. Choosing organic cotton goes beyond any fabric, benefitting the environment and society. Global Organic Textile Standard (GOTS) certified clothing ensures its organic status with strict compliance to environmental and social guidelines in all the processes involved in textile processing.
Recycled polyester denim
As sustainability is a crucial issue in the denim field, we focussed on the latest innovations and developments towards sustainable denim. Our denim product line features denim fabrics containing 31% minimum of recycled material.
These jeans contain 31% recycled polyester and 65% GOTS certified organic cotton and 4% lycra. Polyester is an artificial fibre made from oil, which is used widely around the world, especially common in sportswear. Recycled polyester is a more sustainable option than conventional polyester, and is made from oilbased waste, such as PET bottles — a way of preventing plastic waste from ending up in landfills.